Quadratic voting meets market research

Rory Sutherland and Glen Weyl apply quadratic voting to market research, with an excursion on the voting behavior of bees (yes, they vote quadratically).  Sutherland is vice-chairman of Ogilvy, and a famous market-research guru. You can read an interview of him here (“Tweed is like sex. When it’s good, it’s really, really good. But when it’s bad, it’s still pretty good.”).